Mr. Ryuzo Hoshino has an engineering degree and a post-graduate degree in industrial design engineering from Chiba University in Japan. Right after college he started at Toyota Motors in Toyota City, Japan as an exterior designer for the models Corolla, Publica and Sprinter as well as he became responsible for advanced design and product planning for trucks. During his 17 years with Toyota Motors, he underwent developmental courses in automotive design from the Royal College of Art in London, UK. Hoshino san was the assistant to the executive Vice-president during the life style research that resulted in the successful launch of the Lexus brand in the United States. Besides his many responsibilities with Toyota Japan, he accumulates numerous extracurricular activities and later on transitioned into academic roles in institutions such as the Tokyo University (Todai) as a member of the advisory board and also as an associate professor in Industrial Design. He has lectured about diverse design topics in countries such as Korea, China, India and the USA.