Charles Yamamura


Successful track record in lean marketing, market intelligence and analytics, product planning and development at Nissan Motor Co. (Japan), Volkswagen, Toyota, and Yamaha. International experience negotiating strategic issues with headquarters, subsidiaries, distributors, importers, suppliers, and government agencies, under circumstances of extreme volatility and uncertainty. Strong understanding of global markets: Latin America, USA, China, Japan, Germany, France, Italy, United Kingdom, India. Fluent in English, Japanese and Portuguese; intermediate knowledge of French and Spanish. Academic background: MBA from Yale (USA), Master of Science degree from Fundação Getúlio Vargas (Brazil), and Bachelor in Law degree from the University of São Paulo (Brazil). Computer Science and Programming: Machine Learning in Python, Applied Data Science, Marketing Analytics. Teaching experience in Marketing and Product Development. Areas of experience and expertise include:

• Product Portfolio Strategy
• Product Planning / Development
• Lean Marketing
• Negotiation
• Brand Management
• Strategic Planning
• Competitive Strategy
• Market Intelligence and Analytics
• Market Research
• Pricing
• Data Science
• Machine Learning